Zhang Lin ndi Wang Xue, omwe anali akuyenda kumpoto kwa zaka zinayi, potsirizira pake anasankha kugula nyumba yaing'ono yachiwiri m'dera lakale ku Changping ataona zinthu zambiri zatsopano kunja kwa Fifth Ring Road.Atapereka nyumbayo, Zhang Lin pomaliza adaganiza zopanga "zokongoletsa zachiwiri" pamaziko osunga zida zolimba zolimba monga madzi ndi magetsi chifukwa cha bajeti yochepa komanso nthawi yolowera.
Mofanana ndi achinyamata ambiri masiku ano, mipando yaing’ono yaing’ono yambiri yasankha kugula zinthu pa intaneti, koma poganizira za ubwino wake, chitetezo, zinthu zimene zikagulitsidwa pambuyo pake ndi zina, amasankhabe kugula mipando ikuluikulu monga sofa, mawodrobe, ndi mabedi osagwiritsa ntchito intaneti.
Koma atawononga mwezi wopitilira kumapeto kwa sabata ndikudutsa m'misika pafupifupi khumi m'maboma osiyanasiyana a Beijing, Zhang Lin sanagule mipando yonse yomwe idamukhutiritsa mkati mwa bajeti yochepa.
Pamapeto pake, anali Wang Xue yemwe adatsegula nsanja ya e-commerce mosamala kwambiri, ndikuyika malamulo angapo omaliza pambuyo powoneka bwino.Atalandira katunduyo ndikumaliza kuyendera maulendo angapo a chitetezo, awiriwa adapuma mpweya ndipo potsirizira pake adalowa bwino.
Zokongoletsa za Zhang Lin ndi Wang Xue mwina ndi njira yomwe achinyamata ambiri amaphunzirira kuzika mizu akalandira matikiti olowera kumizinda yayikulu.
Kuwongolera kunyumba, sikophweka kupangitsa achinyamata kulipira
Titha kunena kuti ngati malo oyamba ndi achiwiri alowadi m'nthawi yamasewera amsika, kuphatikiza ndi chithandizo cha mfundo monga "nyumba osati kungoganiza" komanso "kungofunika kugula nyumba" yatulutsidwa m'zaka zaposachedwa, chiwongola dzanja cha achinyamata chomwe chikufunika chokha chikuwonjezeka.kumasulidwa.
Malinga ndi kafukufuku wochokera ku National Bureau of Statistics, malonda a nyumba zogwiritsidwa ntchito kale m'mizinda yoyamba yakula kwambiri, ndipo chiwerengero cha malonda ogulitsa nyumba zachikale ku Beijing, Shanghai, Guangzhou ndi Shenzhen kufika ku malo onse ogulitsa 57.7% mu 2017 kufika 64.3% mu 2020.
"2021 China Internet Home Improvement Consumption White Paper" yomwe idaperekedwa limodzi ndi CBNDta ndi Tmall ikuwonetsanso kuti kugulitsa nyumba zamalonda kwalowa m'malo moyendetsedwa ndi nyumba zomwe zidagwiritsidwa kale ntchito komanso nyumba zomwe zilipo, komanso kukwera kokhazikika kwa ndalama zomwe munthu aliyense amapeza. ndi kuchuluka kwa mowa, ogula adayamba kulakalaka malo abwino okhalamo, ndipo kufunikira kwa zokongoletsera zachiwiri ndi kukonzanso nyumba zomwe zidagwiritsidwa ntchito kale zidayamba.
Komabe, pazikhalidwe zotere, kuphatikiza ndi kusintha kwa chikhalidwe ndi kuchuluka kwa ogula achichepere okonza nyumba m'tsogolomu, zofunikira zogulira komanso kuzindikira kwa achinyamata pankhani yokonza nyumba zikusinthanso mwakachetechete——
1. Popeza nyumba zatsopano m'mizinda yachigawo choyamba nthawi zambiri zimakhala kunja kwa mzindawu, poganizira zinthu zosiyanasiyana monga mtundu wa nyumba ndi maulendo, nyumba zongofunikabe zidzagwiritsidwabe ntchito pomanga nyumba zakale, komanso kukongoletsa kwachiwiri ndi kukonzanso kudzakhala chochitika chachikulu cha kukonza nyumba.
2. Achinyamata akhala gulu lalikulu la ogula pamakampani opanga nyumba zapaintaneti.Monga aborigines pa intaneti, atolera zidziwitso zambiri pa intaneti kuti awonedwe asanapange zisankho.
3. Chiwembu chopangidwa ndi stereotyped sichingathenso kukwaniritsa zofunikira zawo za kukongola ndi kukonza malo, ndipo zofunikira za mapangidwe ndi ntchito zaumwini zidzakhala zapamwamba.
4. Zokongoletsera zapakhomo zidzakhazikika kwambiri.Pamaziko a kapangidwe kosavuta komanso kalembedwe kabwino, idzapereka chidwi kwambiri pamapangidwe a zokongoletsera zapakhomo komanso chidziwitso chogwiritsa ntchito sayansi.
5. Achinyamata amakonda kutsogolera ndondomeko yokongoletsera ndikugwirizanitsa ndi zosowa zawo, m'malo mongovomereza mopanda malire mlingo womwe msika ungapereke ngati muyeso womaliza.
Zinganenedwe kuti zofunikira za achinyamata pazokongoletsa kunyumba zimangokwera kwambiri.Ngakhale bajeti ili yochepa, iwo akuyembekeza kukulitsa zotsatira zabwino kwambiri kudzera muzinthu zotsika mtengo ndi masitaelo a minimalist.Panthawiyi, ngati malonda ndi mafakitale akufuna kupitiriza kukwaniritsa zosowa zatsopano zapakhomo zomwe zikuwonekera nthawi zonse, sizothandizanso kudalira njira zogwirira ntchito zopanda chidwi komanso zamagalimoto.
Makamaka pamene achinyamata alibe chidaliro chokwanira pa nsanja zowongolera nyumba zapaintaneti, zimakhala zovuta kutengerapo mwayi pazigawo zamasiku ano.
Kuyambira popereka zosankha mpaka kupereka mayankho
Amene ali ndi mphamvu yakununkhiza akuyenda kale.Pa Seputembara 14, Tmall adachita msonkhano wowongolera zachilengedwe ku Hangzhou.En Zhong, manejala wamkulu wa dipatimenti yazamalonda yapanyumba ya Tmall, akufuna kuti apitilize kuwongolera njira zinayi zokhazikitsira, zomwe zili, kukweza ntchito, ndi kukweza kwazinthu.Zina mwazo, zofunikira kwambiri ndi Kutulutsidwa kwa Tmall Luban Star.
Zikumveka kuti Tmall Luban Star ndi njira yosankhira komanso muyezo wazogulitsa kunyumba zoyambitsidwa ndi Tmall Home Improvement.Ntchito yeniyeni ndikuyang'ana ndikuyesa zinthu zamtengo wapatali ndi ntchito zomwe zikuyimira zokolola zamakampani, ndikupatsa ogula malangizo otsimikizika ogula.
Mwachitsanzo, kutengera kuwunika kogula ndi kuwerengera kwa ogwiritsa ntchito omwe alipo a Dipatimenti ya Tao, zinthu za 3-nyenyezi zimasankhidwa, ndiyeno zinthu za 4-nyenyezi zimasankhidwa kudzera pa certification ndi kuwunikiranso, ndipo gawo lapamwamba kwambiri, 5, limafuna chiphaso chapamwamba, kuunikanso malingaliro a mavoti onse ndi khonsolo.Kuzindikirika kwa magawo atatu awa a kuzindikira.
Kuchokera kumakampani, zinthu zomwe zidayikidwa ngati nyenyezi 4 ndi 5 zimayimira golide wamakampani.
Ziphaso zawo zimachokera ku mabungwe 13 ovomerezeka aku China komanso akunja, kuphatikiza TUV Rheinland, Switzerland SGS Gulu, Zhejiang Fangyuan Testing Group, ndi Beijing Product Quality Supervision and Inspection Institute, yomwe imagwirizana ndi Tmall Home Improvement.Amayang'ana kwambiri kulimba, thanzi, chitetezo cha chilengedwe, chitetezo, Kuchita bwino ndi miyeso ina ya 122 yoyesedwa.
Potsirizira pake, kupyolera mu kusankha ndi kuyika chizindikiro cha miyeso yosiyana, malonda ndi mautumiki omwe ali ndi mbiri ya wogwiritsa ntchito ndi maziko abwino adzavotera, kuti zofunikira za ogwiritsa ntchito zigwirizane mwamsanga.
Pazonse, zochita zosiyanasiyana zitha kumveka ngati kuyesa kwakukulu kwa Tmall kuthana ndi zomwe wogwiritsa ntchito amagula ndikusankha kugula.Pakati pawo, kusintha kwakukulu koyenera ndiko: kuchokera pakupereka chiwerengero chachikulu cha zosankha, kupanga chida chothandizira zochitika, kuchepetsa molondola mndandanda umene ukhoza kusefedwa, ndi kupereka mayankho abwino kwambiri ndi oyenerera mwachindunji kwa ogula.
Iyi ndiyo njira yabwino kwambiri komanso yosawerengeka yogulitsira malonda m'gulu lamakono la ogula.
Kusintha kwapakhomo nthawi zonse kwakhala kokwera mtengo, kutsika pafupipafupi, kotsika mtengo, ndipo ogwiritsa ntchito nthawi zambiri amakhala osamala pogula.Kuphatikiza apo, kusintha kwapang'onopang'ono kwapaintaneti pakusintha kwanyumba, ngakhale ogula ali ndi zosankha zambiri, mawonekedwe ogula pa intaneti omwe ndi ovuta kuwapeza komanso ovuta kugulitsa amawonekera makamaka pogula mipando yayikulu ndi zida zomangira.Zonsezi zapangitsa kuti ogula azitha kupanga zisankho zogula.
Poyankha zowawa zozama izi, Tmall, monga nsanja, wakhala akuyesera njira zothetsera mavuto ambiri.
"Tekinoloje yapamwamba kwambiri ya Tmall imagwiritsidwa ntchito pamakampani opanga nyumba."Pamsonkhano wa atolankhani, En Zhong, manejala wamkulu wa Tmall's Home Improvement Division, anafotokoza mwachidule zoyesayesa za Tmall pankhani yokonza nyumba m’zaka khumi zapitazi."Kaya kuphatikizika kwa intaneti ndi kunja kwa malonda atsopano, kapena teknoloji ya 3D, kuwulutsa kwamoyo, kanema wamfupi wa panoramic ndi njira zina m'zaka zaposachedwa ndizoyamba kugwiritsa ntchito makampani opanga nyumba."Muyenera kudziwa kuti popanga zisankho zakukonza nyumba, kaya mungabzale udzu mwachangu, komanso ngati pali chitsimikizo chaubwino komanso kugulitsa bwino pambuyo pogulitsa ndizinthu zazikulu zopanga zisankho kupatula "mtengo".Masiku ano, njira yoyezera, "yowongolera" yakonzedwa, yomwe ili yothetsa vuto la chitetezo cha ogula.
Chifukwa chake, kukhala kalozera wa "Michelin" pantchito yopititsa patsogolo nyumba ndi chidwi chachikulu ndikuthana ndi vuto la ogula popanga zisankho pamaso pa zinthu zambiri zowongolera nyumba.M'malo abwino, chiwongolero cholondola chikhoza kufupikitsa njira yopangira zisankho mothandizidwa ndi akuluakulu a chipani chachitatu, ndikugwiritsa ntchito nthawi yochepa ndi mphamvu kuti apeze zotsatira zabwino komanso zosinthidwa.Kwa ogwiritsa ntchito, uku ndikudumpha kwa ogula.
Inde, pansi pa kuyang'anira khalidwe lovomerezeka, m'pofunika kulingalira maganizo a achinyamata.
Ntchito yowunikirayi ikuyitaniranso a KOLs monga Qingshan Zhouping ndi Rebecca omwe ali ndi chikoka chokwanira pa achinyamata pankhani yokongoletsa nyumba ndi moyo kuti atenge nawo mbali.Makhalidwe a moyo amatanthauza IP.
M'chilankhulo cha achinyamata, IP ili ndi mphamvu yayikulu.Ikhoza kubweretsa zotsatira zabwino kwambiri zotsatsa.Chinthu china kapena chizindikiro chikakhala IP ndikuyimira, zikutanthauza kuti chidzakhala ndi ubale wabwino ndi ogwiritsa ntchito.Khulupirirani kupyola ntchito zambiri.
Ngati kukhazikitsidwa kuli kosavuta, kuyambira pakukweza kwa ogula mpaka kugwiritsa ntchito IP kuti apititse patsogolo kudalirika kwa nsanja, izi zitha kukhala njira yabwino kwambiri yosinthira nyumba pa intaneti pazinthu zosiyanasiyana.
Kusintha kwanyumba "nsanja" kuyenera kufotokozedwanso
Monga tafotokozera pamwambapa, kukonza kunyumba ndi imodzi mwamafupa ovuta kwambiri pakugwiritsa ntchito intaneti.
M'zaka zoyesera, pansi pa zovuta za nsanja, kukonza kwanyumba pa intaneti kwasintha pang'onopang'ono kuchoka pa chipwirikiti choyambirira kukhala chokhazikika.Kaya ndi kuchuluka kwa malo omwe amafunidwa, kapena kuchuluka kwa mgwirizano ndi kukhazikika kumbali ya ogulitsa mtunduwu, zakhala zikuyenda bwino, ndipo kulowetsedwa kwathunthu kwa kukonza nyumba pa intaneti kukukulirakulirabe.
Lipoti lomwe lili pamwambali likuwonetsa kuti kuyambira 2016 mpaka 2020, kuchuluka kwa malowedwe akusintha kwanyumba pa intaneti kwawonjezeka kuchoka pa 11% mpaka 19.2%, ndipo kufunikira kwa njira zapaintaneti kumawonekera.Pakati pa zolinga zomwe Enzhong adafuna, pofika kumapeto kwa 2022, gawo la intaneti la makampani opititsa patsogolo nyumba lidzawonjezeka kuchoka pa 10% mpaka 20%, ndipo chiwerengero cha malonda chidzapitirira 1 thililiyoni.
Koma kuti akwaniritse cholingachi, pali zambiri zomwe nsanja ingachite.
Choyamba, palibe chizindikiro chamtheradi chapamwamba pantchito yokonza nyumba zapaintaneti, ndipo chizindikirocho sichinthu chofunikira kwambiri pakusankha mipando ya ogula.Zomwe zimapangidwira kuphatikiza kalembedwe, zakuthupi ndi mtundu ndizofunikira kwambiri kuziganizira.
Izi zili choncho chifukwa gawo lonse la msika wamtundu wamutu pamakampani opanga nyumba pa intaneti akadali otsika, pali mitundu yambiri yamitundu yayitali, komanso zosintha zatsopano zapanyumba zokhala ndi moyo zikuyenda nthawi zonse, zomwe zimabweretsa kusintha kwa nsanja.Zofunikira pakuwunika ndikuthandizira njira zama brand.
Momwe mungawonere zosintha zapanyumba zomwe zasinthidwa makonda komanso zofananira, ndikuzifananitsa ndi ogwiritsa ntchito omwe akufunika, kuwonjezera pakupereka zida zamagalimoto ndi zochitika, kukhazikitsa ubale wozama pakati pamakampani ndi ogwiritsa ntchito, komanso kupititsa patsogolo Kupititsa patsogolo magwiridwe antchito.
Ndiko kunena kuti, kuti Tmall Home Improvement ikwaniritse izi, ikuyenera kutulukadi paudindo wofananira, kubweretsadi zitsogozo zatsopano kuchokera kumakampani, ndikuphatikiza mozama zomwe zitha kuperekedwa kudzera mu zosowa za ogula.utumiki.
Kachiwiri, kutenga nawo mbali mozama pamalumikizidwe ochulukirapo, kuchokera kwa munthu wina kupita kwa wochita nawo mozama mumsikawu, kuti apeze zosowa zotsogola zapanyumba zomwe zili pafupi kwambiri ndi ogwiritsa ntchito.
Pa nthawi yomweyi kuti Tmall Luban Star inatulutsidwa, Tmall Home Improvement inalengezanso kukhazikitsidwa kwa bizinesi yokongoletsera, ndikuyambitsa applet ya "Renovate My Home" ku Chengdu.Dongosolo, ntchitoyi ndi yokonzeka kukulitsa magawo oyika nthawi ya Double 11.
M'kati mwa kukonzanso kosalekeza, kukonza nyumba zapaintaneti zasintha kuchoka pamavuto kupita ku dongosolo, kenako kuchoka pamalingaliro kupita kumalingaliro osankha komanso ochita bwino, pogwiritsa ntchito zofuna za ogula makonda kukakamiza kukweza kwamtundu ndi unyolo wamafakitale.
Mwinamwake m’tsogolo, pamene achichepere owonjezereka ayesa kupanga moyo wawo wabanja m’mizinda ya simenti, iwo angaloŵe m’nkhondo mosavuta.
Ndi ntchito yapang'onopang'ono, koma m'badwo watsopano wa ogula, wokhala ndi mtsogoleri wanthawi yake, ukhoza kufulumizitsa zinthu.
Nthawi yotumiza: Nov-02-2022