Zhang Lin naWang Xue, vanga vachidzungaira kuchamhembe kwemakore mana, vakazosarudza kutenga imba diki yechibatiso munharaunda yekare muChangping mushure mekuona zvisingaverengeki zvivakwa zvitsva kunze kweFifth Ring Road.Mushure mekupa imba, Zhang Lin akazofunga kuita "kushongedza kwechipiri" pahwaro hwekuchengeta zvikamu zvekutanga zvakaoma-zvakakwana semvura nemagetsi nekuda kwebhajeti shoma uye nguva yekutarisa.
Sezvinongoita vechidiki vazhinji nhasi, fenicha diki zhinji dzakasarudza kutenga online, asi nekuda kwemhando, chengetedzo, mushure mekutengesa nezvimwe, vachiri kusarudza kutenga fenicha hombe semasofa, wadhiropu, uye mibhedha pasina Indaneti.
Asi mushure mekurasa inopfuura mwedzi wekupera kwesvondo uye nekumhanya nemisika ingangoita gumi yezvivakwa zvekuvaka mumatunhu akasiyana eBeijing, Zhang Lin haana kutenga fenicha yese yaimugutsa mukati mebhajeti shoma.
Pakupedzisira, aive Wang Xue akavhura e-commerce chikuva nekuchenjerera, uye akaisa ekupedzisira maodha mushure mekupenya.Mushure mekugamuchira zvinhu uye kupedza zvakatevedzana zvekuongorora kuchengetedza, vaviri vacho vakatura befu uye vakapedzisira vapinda zvakanaka.
Iyo yekushongedza chiitiko chaZhang Lin naWang Xue ingangove nzira iyo vechidiki vazhinji vanodzidza kutora midzi mushure mekuwana matikiti ekubvumidzwa kumaguta makuru.
Kuvandudza imba, hazvisi nyore kuita kuti vechidiki vabhadhare
Zvinogona kutaurwa kuti sekutanga-nechipiri-tier real estate yanyatsopinda munguva yemusika wemusika mutambo, pamwe nerutsigiro rwemitemo yakadai se "dzimba uye kwete kufungidzira" uye "kungoda kutenga imba" ine. yakabudiswa mumakore achangopfuura, kudiwa kwedzimba kwevechidiki kuri kuramba kuchiwedzera.vasunungurwa.
Zvinoenderana nedatha kubva kuNational Bureau of Statistics, kutengeswa kwedzimba dzekare mumaguta ekutanga kwakura zvakanyanya, uye chikamu chekutengesa dzimba dzechimbo muBeijing, Shanghai, Guangzhou neShenzhen kusvika kunzvimbo yese yekutengesa chawedzera kubva. 57.7% muna 2017 kusvika 64.3% muna 2020.
Iyo "2021 China Internet Home Improvement Consumption Trend White Paper" yakapihwa pamwe chete neCBNDta neTmall inoratidzawo kuti ikozvino kutengeswa kwedzimba dzekutengesa kwapinda padanho rinonyanya kufambiswa nedzimba dzekare uye dzimba dziripo, pamwe nekuwedzera kwakasimba kwemari inowanikwa nemunhu wese. uye mazinga ekushandisa, vatengi vakatanga kushuva nharaunda yekugara iri nani, uye kudiwa kwekushongedza kwechipiri uye kuvandudzwa kwedzimba dzekare dzakavapo.
Nekudaro, pasi pemaitiro akadai, akasanganiswa nekuvandudzwa kwetsika uye mwero wekushandisa kwevatengi vechidiki vekuvandudza imba mune ramangwana, zvinodiwa zvekushandisa uye kuziva kwevechidiki nezvekuvandudzwa kwemba zviri zvakare chinyararire kuchinja kwakawanda-—
1. Sezvo zvivakwa zvitsva mumaguta ekutanga-tier zvichiwanzo kuwanikwa kunze kweguta, tichifunga zvakasiyana-siyana semhando yefurati uye kuenda, dzimwe dzimba dzinongodiwa dzicharamba dzichishandiswa padzimba dzakamboshandiswa, uye kushongedza kwechipiri uye. kugadziridza kuchava chiitiko chikuru chekuvandudza imba.
2. Chizvarwa chechidiki chave boka guru revatengi muInternet indasitiri yekuvandudza imba.Sevaaborigines veInternet, vanozounganidza huwandu hwakawanda hweruzivo pamhepo kuti vatarise vasati vaita sarudzo.
3. Iyo stereotyped dhizaini dhizaini haichakwanise kuzadzisa zvavanoda zveaesthetics uye kuronga nzvimbo, uye zvinodiwa zvekugadzira uye masevhisi ega ega achave akakwirira.
4. Kushongedza kwemba kuchave kwakanyanyisa.Pahwaro hwemagadzirirwo akareruka uye chimiro chakatanhamara, chinozobhadhara zvakanyanya kune mameseji ekushongedza kwemba uye ruzivo rwekushandisa kwesainzi.
5. Vechidiki vanosarudza kutungamirira kushongedzwa muitiro uye links vane zvavanoda, pane passively kubvuma avhareji pamwero kuti musika anogona kupa sezvo kupedzwa mwero.
Zvinogona kutaurwa kuti zvinodiwa nevechidiki zvekushongedzwa kwemba zvinongowedzera uye zvakakwirira.Kunyangwe kana bhajeti iri shoma, ivo vanozotarisira kuwedzera zvakanakisa mhedzisiro kuburikidza nemutengo-zvinoshanda zvigadzirwa uye minimalist masitaera.Panguva ino, kana mabhureki nemaindasitiri vachida kuramba vachisangana nezvinodiwa zvekuvandudza imba izvo zvinogara zvichibuda, hazvichabatsiri kuvimba nenzira dzisina basa uye dzetraffic-based service.
Kunyanya kana vechidiki vasina chivimbo chakakwana mumapuratifomu epamhepo ekuvandudza imba, zvakaoma kunyatsotora mukana weiyo mafungu ezvikamu zvenguva.
Kubva pakupa sarudzo kusvika pakupa mhinduro
Vaya vane pfungwa yekunhuwidza inotofamba.Musi waGunyana 14, Tmall yakaita musangano wekuvandudza nharaunda muHangzhou.En Zhong, maneja mukuru wedhipatimendi rebhizinesi rekuvandudza imba reTmall, akakurudzira kuenderera mberi nekusimudzira akatenderedza nzira ina dzenzvimbo, zvemukati, kusimudzira sevhisi, uye kusimudzira kwekupa.Pakati pavo, zviito zvakanyanya kukosha ndeye Kuburitswa kweTmall Luban Star.
Zvinonzwisisika kuti Tmall Luban Star inzira yekusarudza uye yakajairwa yezvigadzirwa zvekuvandudza imba yakatangwa neTmall Home Improvement.Iyo chaiyo mashandiro ndeyekutarisa uye kuyera zvemhando yepamusoro zvigadzirwa nemasevhisi anomiririra kugadzirwa kwepamusoro kweindastiri, uye kupa vatengi madhairekitori ekutenga akavimbiswa.
Semuyenzaniso, zvichibva pakuongorora kwekutenga uye kuyerwa kwevashandisi varipo veDhipatimendi reTao, 3-nyeredzi zvigadzirwa zvinosarudzwa, uyezve 4-nyeredzi zvigadzirwa zvinosarudzwa kuburikidza nemhando chitupa uye kuongororwa, uye iyo yepamusoro nhanho, 5, inoda yemhando chitupa, kuongorora kurudziro yevhoti pamwe nekanzuru.Kuzivikanwa kweiyi katatu dimension yekuzivikanwa.
Kubva pakuona kweindasitiri, zvigadzirwa zvakaverengerwa se4 uye 5 nyeredzi zvinomiririra iyo goridhe mwero weindasitiri.
Zvitupa zvavo zvinobva kumasangano gumi nematatu eChinese nevekunze ane mvumo, anosanganisira TUV Rheinland, Switzerland SGS Group, Zhejiang Fangyuan Testing Group, uye Beijing Product Quality Supervision and Inspection Institute, iyo inoshanda pamwe neTmall Home Improvement.Ivo vanotarisa kusimba, hutano, kuchengetedzwa kwezvakatipoteredza, chengetedzo, Kuita uye mamwe 122 bvunzo zviyero zvinoedzwa.
Chekupedzisira, kuburikidza nekusarudzwa uye kumaka kwezviyero zvakasiyana, zvigadzirwa nemasevhisi ane imwe zita remushandisi uye mhando hwaro zvichayerwa, kuitira kuti zvinodikanwa zvevashandisi zvienzaniswe nekukurumidza.
Pazere, zviito zvakasiyana-siyana zvinogona kunzwisiswa seyedzo yakakura neTmall kugadzirisa ruzivo rwemushandisi kutenga uye sarudzo dzekutenga.Pakati pavo, iyo inonyanya kukosha shanduko inonzwisisika ndeye: kubva pakupa nhamba huru yesarudzo, kugadzira chishandiso chekubatsira kutengeserana, kunyatso dzikisa huwandu hunogona kusefa, uye kuendesa mhinduro dzakanakisa uye dzakakodzera zvakananga kune vatengi.
Iyi ndiyo nzira yakanyatsoshanda uye isiri-diki yekutengeserana munharaunda yemazuva ano yevatengi.
Kunatsiridzwa kwemba kwagara kuri kwemutengo wepamusoro, wakaderera-frequency, yakaderera-yakajairwa chigadzirwa chevatengi, uye vashandisi vanowanzo ngwarira zvakanyanya pakutenga.Zvakare, mushure mekuita online zvishoma nezvishoma kwekuvandudzwa kwemba, kunyangwe vatengi vaine sarudzo dzakawanda, hunhu hwekutenga pamhepo hunonetsa kuona uye hwakaoma kutengesa hunoonekwa zvakanyanya mukutenga fenicha hombe uye zvekuvakisa.Zvese izvi zvakasundira pamwe chete pachikumbaridzo chekuti vatengi vaite sarudzo dzekutenga.
Mukupindura iyi pfungwa yakadzika midzi, Tmall, sepuratifomu, anga achiedza mamwe mhinduro kuburikidza nedzimwe nzira.
"Tekinoroji yepamusoro yeTmall inoshandiswa muindasitiri yekuvandudza imba."Pamusangano wevatori venhau, En Zhong, maneja mukuru weTmall's Home Improvement Division, akapfupikisa kuedza kwaTmall mundima yekuvandudza imba mumakore gumi apfuura."Ingave pamhepo uye pasina kubatanidzwa kwekutengesa kutsva, kana 3D tekinoroji, nhepfenyuro yehupenyu, panoramic vhidhiyo pfupi uye dzimwe nzira mumakore achangopfuura ndiyo yekutanga kunyorera kuindasitiri yekuvandudza imba."Iwe unofanirwa kuziva kuti mukuita sarudzo yekuvandudza imba, kana uchigona kudyara huswa nekukurumidza, uye kana paine simbisiro yemhando uye inoshanda mushure mekutengesa ndizvo zvakanyanya kuita sarudzo kunze kwe "mutengo".Nhasi, yakamisikidzwa, "gwara-maitiro" inyanzvi rating system inokurudzirwa, iri kunyatso kugadzirisa dambudziko rekutenga kuchengetedza kwevatengi.
Naizvozvo, kuve "Michelin" gwara muindasitiri yekuvandudza imba ine fanfare ndeyekugadzirisa kuomerwa kwevatengi mukuita sarudzo pamberi pehuwandu hukuru hwezvigadzirwa zvekuvandudza imba.Munzvimbo yakanaka, gwara rakarurama rinogona kupfupisa nzira yekuita sarudzo nerubatsiro rwechitatu-bato chiremera, uye kushandisa shoma nguva nesimba kuti uwane yakanyatso shanda uye yakagadziridzwa mhedzisiro.Kune vashandisi, uku kusvetuka muchiitiko chevatengi.
Ehe, pasi pekuongororwa kwemhando yechiremera, zvinodikanwa kufungidzira pfungwa dzevechidiki.
Iyi purojekiti yekuongorora inokokawo maKOL akadai saQingshan Zhouping naRebecca vane pesvedzero yakakwana kune vechidiki mumunda wekushongedza kumba uye mararamiro kuti vatore chikamu.Chimiro chehupenyu zvinoreva IP.
Mumutauro wekushandisa wevechidiki, IP ine pesvedzero yepamusoro.Inogona kuunza humwe hushamwari hwekushambadzira mhedzisiro.Kana chimwe chigadzirwa kana mhando iri IP uye yakafananidzirwa, zvinoreva kuti ichave nehukama huri nani nevashandisi.Vimba kupfuura multi-transaction.
Kana kushandiswa kuri nyore, kubva pakuvandudzwa kweruzivo rwemutengi kusvika pakushandiswa kweIP kuvandudza kuvimbika kwepuratifomu, iyi inogona kuve yekupedzisira yepamhepo yekuvandudza imba mhinduro mune dzakasiyana siyana.
Kuvandudza imba "puratifomu" inoda kutsanangurwa patsva
Sezvambotaurwa pamusoro apa, kuvandudzwa kwemusha ndeimwe yemapfupa akaoma zvikuru mukugadzirisa kushandiswa kwepaIndaneti.
Mumakore ekuedza, pasi pezvipingamupinyi zvepuratifomu, kuvandudzwa kwemba yepamhepo kwakachinja zvishoma nezvishoma kubva pakatanga kusarongeka mamiriro emhirizhonga kuenda kune yakajairika.Kunyangwe iri mwero wekupinda padivi rekudiwa, kana dhigirii rekushandira pamwe nekumisikidza kudivi remupi wemhando, yakagadziridzwa zvakanyanya, uye huwandu hwese hwekupinda hwekuvandudza imba yepamhepo huchiri kuwedzera zvishoma nezvishoma.
Chirevo chiri pamusoro apa chinoratidza kuti kubva 2016 kusvika 2020, chiyero chekupinda kweInternet kuvandudzwa kwemusha wakawedzera kubva pa11% kusvika 19.2%, uye kukosha kwenzira dzepamhepo kunozviratidza.Pakati pezvinangwa zvakatsanangurwa naEnzhong, pakupera kwa2022, iyo online mugove weindasitiri yekuvandudza imba ichawedzera kubva pa10% kusvika 20%, uye chiyero chekutengeserana chichapfuura 1 trillion.
Asi kuzadzisa chinangwa ichi, kuchine zvakawanda zvinogona kuitwa nepuratifomu.
Chekutanga pane zvese, hapana mhedziso yepamusoro mhando mumunda wepamhepo wekuvandudza imba, uye mhando haisi iyo inonyanya kukosha yekuita sarudzo mukuita kwekusarudza fenicha yevatengi.Zvigadzirwa hunhu zvinosanganisira dhizaini maitiro, zvinhu uye ruvara ndizvo zvakanyanya kutariswa.
Izvi zvinodaro nekuti chikamu chemusika wemusika wepamhepo wepamhepo indasitiri yekuvandudza imba ichiri yakaderera, kune huwandu hukuru hwemhando dzemuswe wakareba, uye mhando nyowani dzekuvandudza dzimba dzine mararamiro anogara achidurura mukati, izvo zvinonyatso kuunza kugadzirisa kwepuratifomu.Zvinodiwa pakuongorora uye kutsigira mhando marongero.
Maitiro ekuvheneka aya akasarudzika uye akamisikidzwa mabhureki ekuvandudza imba, uye kunyatsoafananidza kune vashandisi vari kushaiwa, pamusoro pekupa traffic uye maturusi ekutengesa, kumisa hukama hwakadzama pakati pemabhureki nevashandisi, uye zvakare nekuwedzera Kuvandudza mashandiro ekutengeserana.
Kureva kuti, kuitira kuti Tmall Improvement Imba iite izvi, inoda kubuda zvechokwadi kubva pachinzvimbo chekutengeserana kuenzanisa, kunyatsounza mitsva yekutungamira kubva pakuona kweindasitiri, uyezve kubatanidza zvakadzama izvo zvinogona kupihwa kuburikidza ne zvinodiwa nevatengi.service.
Chechipiri, kutora chikamu zvakanyanya mune zvimwe zvinongedzo, kubva kune wechitatu bato kusvika kune akadzama anotora chikamu muindastiri, kuitira kuti uwane yekutanga-ruoko yekuvandudza imba zvinodiwa padyo nevashandisi.
Panguva imwechete iyo Tmall Luban Star yakaburitswa, Tmall Home Improvement yakazivisawo kutangwa kwebhizinesi rekushongedza, uye yakatanga "Renovate My Home" applet muChengdu.Urongwa, basa iri rakagadzirira kuwedzera nzvimbo yekuisa panguva yeDouble 11.
Mukuita kuenderera mberi nekusimudzira, kuvandudzwa kwemba yepamhepo kwachinja kubva pakusagadzikana kuenda kuodha, uyezve kubva pakurongeka kuenda kune yakasarudzika uye inoshanda yekutengeserana mantiki, uchishandisa yakasarudzika kudiwa kwevatengi kumanikidza kukwidziridzwa kwemhando nemaketani emaindasitiri.
Zvichida mune ramangwana, apo vechidiki vakawanda vanoedza kuumba hupenyu hwavo hwemhuri mumaguta esimende, vanogona kupinda muhondo nyore nyore.
Iro basa rinononoka, asi chizvarwa chitsva chevatengi, chine mutungamiri ane nguva yakanaka, chinogona kukurumidzira zvinhu.
Nguva yekutumira: Nov-02-2022