UZhang Lin kunye noWang Xue, ababehamba benyuka benyuka iminyaka emine, ekugqibeleni bakhetha ukuthenga indlu encinci yesibini kwindawo endala e-Changping emva kokubona izakhiwo ezintsha ezingenakubalwa ngaphandle kweFifth Ring Road.Emva kokunikezelwa kwendlu, uZhang Lin ekugqibeleni wagqiba ekubeni enze "umhombiso wesibini" ngesiseko sokugcina iindawo zokuqala eziqinileyo ezifana namanzi kunye nombane ngenxa yohlahlo lwabiwo-mali olulinganiselwe kunye nexesha elingqongqo lokungena.
Njengolutsha oluninzi namhlanje, ifanitshala encinci ikhethe ukuthenga kwi-Intanethi, kodwa ngenxa yomgangatho, ukhuseleko, ukuthengisa emva kokuthengisa kunye neminye imiba, basagqiba ukuthenga ifenitshala enkulu enje ngeesofa, iiwodrophu kunye neebhedi ngaphandle kweintanethi.
Kodwa emva kokuchitha ngaphezulu kwenyanga yeempelaveki kwaye ebaleka kwiimarike zezixhobo zokwakha eziphantse zibe lishumi kwizithili ezahlukeneyo zaseBeijing, uZhang Lin akazange athenge yonke ifenitshala eyanelisayo kuhlahlo lwabiwo-mali olulinganiselweyo.
Ekugqibeleni, yayinguWang Xue owavula iqonga le-e-commerce ngononophelo, kwaye wabeka ii-odolo ezimbalwa zokugqibela emva kokukhazimla.Emva kokufumana iimpahla kunye nokugqiba uluhlu lokuhlola ukhuseleko, bobabini baphefumla kwaye ekugqibeleni bangena kakuhle.
Amava okuhombisa kaZhang Lin kunye noWang Xue mhlawumbi yindlela abantu abaninzi abancinci abafunda ngayo ukuthatha iingcambu emva kokuba befumene amatikiti okungena kwizixeko ezikhulu.
Ukuphuculwa kwekhaya, akukho lula ukwenza abantu abatsha bahlawule
Kunokuthiwa njengendawo yokuqala kunye neyesibini i-real estate ingene ngokwenene kwixesha lomdlalo wentengiso yesitokhwe, idityaniswa nenkxaso yemigaqo-nkqubo efana "nezindlu kunye nokungacingeli" kunye "nokufuna nje ukuthenga indlu" ikhutshwe kwiminyaka yakutshanje, imfuno yezindlu ezifunwa ngabantu abatsha iya isanda.khululiwe.
Ngokwedatha evela kwiNational Bureau of Statistics, ukuthengiswa kwezindlu ezisetyenzisiweyo kwizixeko ezikumgangatho wokuqala kukhule ngamandla, kwaye umlinganiselo wokuthengiswa kwezindlu ezisetyenzisiweyo eBeijing, eShanghai, eGuangzhou naseShenzhen ukuya kwindawo yokuthengisa iye yanda ukusuka. 57.7% ngo-2017 ukuya 64,3% ngo-2020.
I "2021 China Internet Home Improvement Consumption Trend Paper White Paper" ngokudibeneyo ekhutshwe yi-CBNDta kunye ne-Tmall ikwabonisa ukuba ukuthengiswa kwezindlu zorhwebo zangoku zingene kwinqanaba eliqhutywa ikakhulu yizindlu ezisele zisetyenzisiwe kunye nezindlu ezikhoyo, kunye nokunyuka okuthe gqolo kwingeniso yomntu ngamnye. kunye namanqanaba okusetyenziswa , abathengi baqala ukulangazelela indawo yokuhlala engcono, kwaye imfuno yokuhlobisa isibini kunye nokuhlaziywa kwezindlu zesibini zavela.
Nangona kunjalo, phantsi komkhwa onjalo, udityaniswe nophuculo olupheleleyo lwenkcubeko kunye nenqanaba lokusetyenziswa kwabathengi abancinci bokuphucula amakhaya kwixesha elizayo, iimfuno zokusetyenziswa kunye nokuqonda kwabantu abancinci malunga nokuphuculwa kwekhaya nazo zihamba ngokuzolileyo kutshintsho oluninzi-
1. Ekubeni izakhiwo ezitsha kwizixeko ezikumgangatho wokuqala zihlala zihlala kwindawo engaphandle yesixeko, ngokuqwalasela izinto ezahlukeneyo ezifana nohlobo lwezindlu kunye nokuhamba, izindlu eziyimfuneko ziya kuchithwa kwizindlu ezisetyenzisiweyo, kunye nokuhombisa okwesibini kunye. ukulungiswa kuya kuba yeyona ndawo iphambili yokuphucula ikhaya.
2. Isizukulwana esincinci sibe liqela eliphambili labathengi kwishishini lokuphucula ikhaya le-Intanethi.Njengabemi bomthonyama kwi-Intanethi, baya kuqokelela izixa ezikhulu zolwazi kwi-Intanethi ukuze bahlolwe ngaphambi kokuba benze izigqibo.
3. Iskimu soyilo oluyingqinisiso asinakukwazi ukuhlangabezana neemfuno zabo zobuhle kunye nokucwangciswa kwendawo, kwaye iimfuno zoyilo kunye neenkonzo zokwenziwa ngokwezifiso ziya kuba phezulu.
4. Ukuhlobisa ikhaya kuya kugxininiswa ngakumbi.Ngesiseko soyilo olulula kunye nesitayela esibalaseleyo, kuya kuhlawula ingqalelo ngakumbi kwi-texture yokuhlobisa ikhaya kunye namava okusetyenziswa kwesayensi.
5. Abantu abancinci bakhetha ukukhokela inkqubo yokuhlobisa kunye nokudibanisa kunye neemfuno zabo, kunokuba bamkele i-passively inqanaba eliqhelekileyo elinokubonelela ngemarike njengomgangatho wokugqiba.
Kunokuthiwa iimfuno zolutsha zokuhlobisa ikhaya ziya kufumana phezulu nangaphezulu.Nangona uhlahlo lwabiwo-mali lulinganiselwe, baya kuba nethemba lokwandisa iziphumo ezilungileyo ngeemveliso ezingabizi kakhulu kunye nezitayela ezincinci.Ngeli xesha, ukuba iimpawu kunye namashishini afuna ukuqhubeka nokuhlangabezana neemfuno ezintsha zokuphucula ikhaya ezihlala zivela, ayisasebenzi ukuthembela kwiindlela zokungakhathali kunye ne-traffic-based service.
Ngokukodwa xa abantu abancinci bengenayo intembeko eyaneleyo kumaqonga okuphucula amakhaya akwi-Intanethi, kunzima ukuthatha ithuba kweli phulo lezabelo zamaxesha.
Ukusuka ekunikeni ukhetho ukuya ekunikeni iimpendulo
Abo banemvakalelo yokujoja ebukhali sele beshukuma.Ngomhla we-14 kuSeptemba, u-Tmall ubambe ingqungquthela yokuphucula i-ecology ekhaya eHangzhou.U-En Zhong, umphathi jikelele wesebe leshishini lokuphucula ikhaya likaTmall, ucebise ukuqhubeka nokuphucula malunga nezicwangciso ezine zendawo yokuhlala, umxholo, ukuphuculwa kwenkonzo, kunye nokuphuculwa kokubonelela.Phakathi kwazo, ezona zenzo zibaluleke ngakumbi kukukhutshwa kweTmall Luban Star.
Kuyaqondwa ukuba i-Tmall Luban Star yindlela yokukhetha kunye nomgangatho wemveliso yokuphucula ikhaya eqaliswe yi-Tmall Home Improvement.Umsebenzi othile kukuhlola kunye nokulinganisa iimveliso ezikumgangatho ophezulu kunye neenkonzo ezimele imveliso ephucukileyo yeshishini, kunye nokubonelela abathengi ngezikhokelo zokuthenga eziqinisekisiweyo.
Ngokomzekelo, ngokusekelwe kuvavanyo lokuthenga kunye nokulinganisa kwabasebenzisi abakhoyo beSebe leTao, iimveliso zeenkwenkwezi ezi-3 zikhethiwe, kwaye emva koko iimveliso zeenkwenkwezi ezi-4 zikhethwa ngesatifikethi somgangatho kunye nokuhlaziywa, kunye nenqanaba eliphezulu, i-5, ifuna isatifikethi somgangatho, ukuphonononga izindululo zevoti kunye nebhunga.Ukuqondwa kolu phawu luthathu lokuqondwa.
Ukusuka kumbono weshishini, iimveliso ezilinganiswe njengeenkwenkwezi ezi-4 kunye ne-5 ngokusisiseko zimele umgangatho wegolide weshishini.
Iziqinisekiso zabo zivela kumaziko agunyazisiweyo angama-13 aseTshayina nakwamanye amazwe, kuquka iTUV Rheinland, iSwitzerland SGS Group, iZhejiang Fangyuan Testing Group, kunye neBeijing Product Quality Supervision and Inspection Institute, esebenzisana neTmall Home Improvement.Bagxile ekuhlala ixesha elide, impilo, ukukhuselwa kokusingqongileyo, ukhuseleko, Ukusebenza kunye neminye imilinganiselo yovavanyo lwe-122 iyavavanywa.
Ekugqibeleni, ngokukhethwa kunye nokumakishwa kwemilinganiselo eyahlukeneyo, iimveliso kunye neenkonzo ezinegama elithile lomsebenzisi kunye nesiseko somgangatho ziya kulinganiswa, ukwenzela ukuba iimfuno zabasebenzisi zihambelane ngokukhawuleza.
Lilonke, izenzo ezahlukeneyo zinokuqondwa njengeenzame ezinkulu zikaTmall zokusombulula amava okuthenga omsebenzisi kunye nezigqibo zokuthenga.Phakathi kwabo, utshintsho olubalulekileyo olunengqiqo kukuba: ukusuka ekuboneleleni inani elikhulu lokukhetha, ukwenza isixhobo sokuncedisa ukuthengiselana, ukunciphisa ngokuchanekileyo uluhlu olunokuthi luhluzwe, kunye nokuhambisa iimpendulo ezilungileyo kunye nezifanelekileyo ngokuthe ngqo kubathengi.
Le yeyona ndlela isebenzayo kunye nengancinci yokuthengisa kuluntu lwanamhlanje lwabathengi.
Ukuphuculwa kwekhaya bekusoloko kukwixabiso eliphezulu, isantya esisezantsi, udidi lwemveliso yabathengi ekumgangatho ophantsi, kwaye abasebenzisi bahlala belumkile xa bethenga.Ngaphaya koko, emva kokuphuculwa kancinci kwe-intanethi, nangona abathengi benokhetho oluninzi, iimpawu zokuthenga kwi-Intanethi ekunzima ukuzifumana kwaye kunzima ukuzithengisa zibonakala ngokukodwa kwinkqubo yokuthenga ifenitshala enkulu kunye nezinto zokwakha.Konke oku kunyuse ngokudibeneyo umqobo kubathengi ukuba benze izigqibo zokuthenga.
Ukuphendula kule ndawo yentlungu enzulu, i-Tmall, njengeqonga, izama izisombululo ezininzi ngeendlela ezininzi.
"I-teknoloji ephezulu kakhulu ye-Tmall isetyenziswa kwishishini lokuphucula ikhaya."Kwinkomfa noonondaba, u-En Zhong, umphathi jikelele weCandelo loPhuculo lweKhaya lase-Tmall, washwankathela iinzame zikaTmall kummandla wokuphucula ikhaya kule minyaka ilishumi idlulileyo."Ingaba ukuhlanganiswa kwe-intanethi kunye nokungaxhunyiwe kwi-intanethi yentengiso entsha, okanye i-teknoloji ye-3D, ukusasazwa okubukhoma, ividiyo emfutshane ye-panoramic kunye nezinye iindlela kwiminyaka yamuva ziqala ukufaka isicelo kwishishini lokuphucula ikhaya."Kufuneka wazi ukuba kwinkqubo yokwenziwa kwezigqibo zophuculo lwekhaya, ingaba ungatyala ingca ngokukhawuleza na, nokuba kukho uqinisekiso lomgangatho kunye nokuthengisa okusebenzayo emva kokuthengisa zezona zinto zinkulu zokwenza izigqibo ngaphandle “kwexabiso”.Namhlanje, kucetywa inkqubo yokulinganisa esemgangathweni "yesikhokelo", echanekileyo ukusombulula ingxaki yokhuseleko lokuthenga abathengi.
Ngoko ke, ukuba "Michelin" isikhokelo kwishishini lokuphucula ikhaya kunye fanfare enkulu kukusombulula ubunzima abathengi ekwenzeni izigqibo phambi kwenani elikhulu lemveliso yokuphucula ikhaya.Kwimeko efanelekileyo, isikhokelo esichanekileyo sinokunciphisa ngokufanelekileyo indlela yokwenza izigqibo ngoncedo lwegunya lesithathu, kwaye usebenzise ixesha elincinci kunye namandla ukuze ufezekise iziphumo ezichanekileyo kunye nezilungelelanisiweyo.Kubasebenzisi, oku kukutsiba kumava omthengi.
Ngokuqinisekileyo, phantsi kokuhlolwa komgangatho ogunyazisiweyo, kuyimfuneko ukuqikelela iingqondo zolutsha.
Le projekthi yokuvavanya imema kwakhona ii-KOL ezifana neQingshan Zhouping kunye noRebecca abanempembelelo eyaneleyo kubantu abatsha kwintsimi yokuhlobisa ikhaya kunye nendlela yokuphila ukuba bathathe inxaxheba.Indlela yokuphila ithetha IP.
Kulwimi olusetyenziswayo lwabantu abancinci, i-IP inempembelelo ephezulu.Inokuzisa iziphumo zokuthengisa ezinobuhlobo.Nje ukuba imveliso okanye uphawu oluthile luyi-IP kwaye lufuziselwe, oko kuya kuthetha ukuba kuya kuba nobudlelwane obungcono nabasebenzisi.Thembela ngaphaya kweentengiselwano ezininzi.
Ukuba ukuphunyezwa kuhambe kakuhle, ukusuka ekuphuculweni kwamava omthengi ekusebenziseni i-IP ukuphucula ukuthembeka kweqonga, oku kunokuba sisisombululo esiphezulu sokuphucula ikhaya kwi-intanethi kwiinkalo ezahlukeneyo.
Ukuphuculwa kwekhaya "iqonga" kufuneka lichazwe ngokutsha
Njengoko kukhankanyiwe ngasentla, ukuphuculwa kwekhaya lelinye lamathambo anzima kakhulu kwinkqubo yokusetyenziswa kwe-intanethi.
Kwiminyaka yokuzama, phantsi kwemiqobo yeqonga, ukuphuculwa kwekhaya kwi-Intanethi kuye kwatshintsha kancinci ukusuka kwimeko yesiphithiphithi yakuqala ukuya kwimeko eqhelekileyo.Nokuba lizinga lokungena kwicala lemfuno, okanye inqanaba lentsebenziswano kunye nomgangatho kwicala lomthengisi we-brand, liphuculwe kakhulu, kwaye izinga lokungena lilonke lokuphuculwa kwekhaya kwi-intanethi lisakhula kancinci kancinci.
Ingxelo engentla ibonisa ukuba ukusuka kwi-2016 ukuya kwi-2020, izinga lokungena kwi-Intanethi yokuphucula ikhaya liye landa ukusuka kwi-11% ukuya kwi-19.2%, kwaye ukubaluleka kwamajelo e-intanethi kuyabonakala.Phakathi kweenjongo ezicetywayo ngu-Enzhong, ekupheleni kwe-2022, isabelo se-intanethi soshishino lokuphucula ikhaya luya kunyuka ukusuka kwi-10% ukuya kwi-20%, kwaye isikali sokuthengiselana siya kudlula i-trillion.
Kodwa ukufezekisa le njongo, kuninzi okunokwenziwa liqonga.
Okokuqala, akukho phawu oluphezulu olupheleleyo kwibala lokuphucula ikhaya elikwi-intanethi, kwaye uphawu aluyona nto ibalulekileyo yokwenza izigqibo kwinkqubo yokukhetha ifenitshala yabathengi.Iimpawu zemveliso ezibandakanya isitayile soyilo, izinto kunye nombala yeyona nto ibalulekileyo kuqwalaselwa.
Oku kukwangenxa yokuba i-market brand share share jikelele kwi-intanethi ye-intanethi yokuphucula i-intanethi isephantsi, kukho inani elikhulu leempawu zemisila emide, kunye neempawu ezintsha zokuphucula ikhaya kunye neendlela zokuphila zihlala zigalela, ezizisa ngokwenene uhlengahlengiso lweqonga.Iimfuno zovavanyo kunye nokuxhasa izicwangciso zophawu.
Ungazikhuphisa njani ezi mpawu zokuphucula ikhaya zenzelwe wena kunye nezisemgangathweni, kwaye uzithelekise ngokuchanekileyo kubasebenzisi abasweleyo, ukongeza ekuboneleleni ngezithuthi kunye nezixhobo zentengiselwano, ukuseka ubudlelwane obunzulu phakathi kweebrendi kunye nabasebenzisi, kunye nokuqhubela phambili Ukuphucula ukusebenza kakuhle kwentengiselwano.
Oko kukuthi, ukuze uPhuculo lweKhaya le-Tmall lufezekise oku, kufuneka luphume ngokwenene kwindima yokumatanisa intengiselwano, luzise ngokwenene imigangatho yesikhokhelo emitsha ngokwembono yoshishino, kwaye emva koko idibanise ngokunzulu oko kunokubonelelwa. iimfuno zabathengi.inkonzo.
Okwesibini, thatha inxaxheba ngokunzulu kwiikhonkco ezininzi, ukusuka kumntu wesithathu ukuya kumthathi-nxaxheba olunzulu kwishishini, ukuze ufumane iimfuno zokuphucula ikhaya lokuqala kufutshane nabasebenzisi.
Kwangelo xesha kwakhululwa iTmall Luban Star, iTmall Home Improvement nayo yabhengeza ukusungulwa kweshishini lokuhombisa, kwaye yasungula i-applet ethi "Renovate My Home" eChengdu.Isicwangciso, lo msebenzi ulungele ukwandisa uluhlu lokubeka ngexesha le-Double 11.
Kwinkqubo yophuculo oluqhubekayo, ukuphuculwa kwekhaya kwi-intanethi kutshintshile ukusuka kwisiphithiphithi ukuya kwi-odolo, emva koko ukusuka ekulandeleni ukuya ekukhetheni nasekusebenzeni kwingqiqo yentengiselwano, kusetyenziswa imfuno yabathengi eyenzelwe umntu ukunyanzela ukuphuculwa kweebrendi kunye namatyathanga emizi-mveliso.
Mhlawumbi kwixesha elizayo, xa abantu abaselula abaninzi bezama ukudala ubomi bentsapho yabo kwizixeko zesamente, banokungena ngokulula edabini.
Ngumsebenzi ocothayo, kodwa isizukulwana esitsha sabathengi, esinenkokeli enexesha elifanelekileyo, sinokukhawulezisa izinto.
Ixesha lokuposa: Nov-02-2022